2012 Pubcon Las Vegas Party Guide

What to do at Pubcon Las Vegas when not attending the conference sessions or getting your photo taken? Here’s a list of the week’s activities, along with tips from a Pubcon veteran attendee (that’s me).

Monday – The official Pubcon Kickoff Party is Monday night at the Las Vegas Convention Center (same location as the conference) South Halls. It’s taking place after the Masters Group Training and begins at 5:30 PM. It’s an open bar event until 8 PM. Look for Pubcon banners and signs.

pubcon 2012 partiesOne of the bonuses of attending the first evening networking event is picking up your conference registration badge (required for entry) so you don’t have to wait in line Tuesday morning.

There are two bars you can expect to find attendees at after this event. The first is the lounge at Envy Steakhouse located in the Renaissance Hotel. It’s the nearest bar (and steakhouse) to the conference and it’s a great location to continue conversations, and possibly get a bite to eat. The other is the Breeze Bar at TI (the official conference hotel). You’re pretty much guaranteed to come upon Pubcon attendees at the Breeze Bar during nonconference hours, and it’s a popular location for groups to meet up at before heading out to dinner.

Tuesday – The official Tuesday night Pubcon networking reception is being held at The Pub & Keg Room inside the Monte Carlo Resort & Casino. It’s an open bar event that takes place from 7 PM to 9 PM. If you’re staying at the official hotel or are making your way over directly from the convention center, partner up with others and get in a cab, since it’s a long walk from TI to the Monte Carlo.

Tuesday night will also feature a Raven Internet Marketing Tools poker invitational tournament taking place at the Wynn poker room. The tournament begins 8 PM and will go to about 11:30 PM. The tournament is full but it’s a great event to visit after two hours of drinking/networking at the Monte Carlo. The Wynn is a short walk to and from the Treasure Island hotel, so you can walk some of those drinks off.

Wednesday – Epic Dinner Las Vegas taking place at Pampas Grill inside the Miracle Mile Shops & The Planet Hollywood Casino Resort at 7 PM. 3663 South Las Vegas Boulevard #610 Las Vegas, NV 89109. Over 120 are already registered and this should truly be an #EpicDinner. Here’s the official Epic Dinner Vegas page. I’d strongly suggest coordinating cabs with friends also attending the dinner. You can walk it off going back to the TI hotel or Mirage for the Wednesday night Internet Marketing party.


While this technically isn’t a party, there is a Las Vegas Technology Tour meeting at 4:30 PM in front of the Las Vegas Convention Center. This is a 2 part guided tour that will visit Tony Hsieh’s (Zappos CEO) Las Vegas Downtown Project and a tour of the world  class SwitchNAP Data Center. The cost of the tour is $15. All attendees must be paid and signed up by Monday, October 15th and all attendees must bring a valid state ID on the tour. Looks like a very cool event to me. Sign up for the tour here… http://lasvegastechtour.eventbee.com

Can you sing? Following #EpicDinner on Wednesday night will be #EpicKaraoke (an annual event) taking place at Gilley’s Saloon, which is located just outside the TI Hotel. This annual Pubcon Karaoke Bash was started by the peeps at Nifty Marketing, Avalaunch Media, and SEO.com. This event is open to everyone and it begins at 9 PM and will go until 12 AM.

Also Wednesday is the Internet Marketing Ninjas Pubcon Charity Event at the Revolution Lounge in the Mirage Hotel & Casino. The Mirage is the next hotel over from TI so you can walk or use the monorail in the back of the hotels. Event is limited to 300 attendees and there is an open bar from 9pm to 10pm. Event goes until 12am with a cash bar from 10pm until party is over. Expect this party to have a huge turnout.

Purpose Inc. Link Builders Poker Tourney at the Mirage Hotel Poker Room starts at 7 PM and goes until 10 PM. This Texas Holdem Tournament is sold out but guests are welcome to attend and cheer on their favorite internet entrepreneurs. Open bar for registered players and guests, bring your Pubcon credentials. More seats may open for the game so check the link for details. The Mirage is nearby the TI Hotel so it’s a short walk if you are staying at the conference hotel (Treasure Island). Also taking place in the same hotel during this time is the Internet Marketing Ninjas event (see details above).

Pubcon Partying

ThursdayPubcon Wrap up Reception at the Hofbräuhaus Las Vegas starting at 5:30pm. Located 4510 Paradise Road Las Vegas, NV 89169 (across the street from the Hard Rock Hotel) and easy to get to (by cab) from the LVCC (also located on Paradise). This is an open bar event and if you haven’t already filled up on drinks by Day 4 you can enjoy some great German beer on tap. Previous Pubcon events here have been a blast. If you’re still in town I highly recommend not missing this one.

Hope you found this guide useful, I had a great time in Las Vegas, looking forward to doing it again at PubCon Las Vegas 2013.

PubCon 2012 Las Vegas Photo Opportunities

If you know me you know it’s no surprise that I’ll have my camera while at this year’s 2012 PubCon Las Vegas. Since last year’s event, I’ve gotten a new camera and a few new lenses, and I’m excited about taking many high quality photos. The majority will get posted to a 2012 PubCon Las Vegas photo set on Flickr. SEO industry professionals can download photos from my Flickr set for use in blog posts, PR news releases, as social media avatars, etc. When making use of my photographs please respect my photography copyrights.

I’ve been taking photographs at conferences for more than a decade (Internet World 1999 was my first) and I’ve discovered a few ways my work can help you out.

BlueGlassLA in Downtown Los Angeles

Team or Company Photo while in Las Vegas – You’ve invested quite a bit of money in bringing some or all of your team to Las Vegas for this conference, wouldn’t it be great to have a professionally taken group photograph to remember the event by? The Expo Hall makes a great place for taking group photos. All you have to do is coordinate with me and get your team together. I’m easy to find, just tweet me @chiropractic.

Mat SiltalaYour New Social Media Avatar – If I had a link for every time an SEO or Internet Marketer asked me if they could use a photo I took as their avatar, I’d have a lot of links, but that’s not my motivation. I actually like seeing my photography is useful, so feel free to put my photos to work for you.

The Faces of PubCon 2011 and 2010 PubCon Las Vegas Photos resulted in lots of new avatars, and some are still being used today. Maybe it’s time for an updated look. Put on your best smile or scowl and come find me, or wait until I find you (no guarantee that will happen).

I try not to be creepy at conferences so if I don’t know you (or don’t know that I know you) I may not be taking your photograph. Don’t be shy if you want your photo taken either by yourself, with friends or coworkers, or with someone else at the conference.

Also (and this is important), in the event you don’t like a photograph I’ve taken of you that’s been posted online, simply DM me, or e-mail me, and let me know. My intent is to have your most flattering photographs appear in the top of search results.

Photo with an Internet Superstar – This is my most common request while attending conferences. While in Las Vegas you’ll have the rare opportunity to possibly have your photograph taken with Internet superstars like Matt Cutts of Google, Lisa Barone (Top Online Journalist Providing PubCon Coverage), Brett Tabke of PubCon, the keynote speakers, and anybody you may be a big fan of. This is a bit more difficult for me to coordinate but if the opportunity comes up and you see me around feel free to ask.

Your Best Poker Face – Last year I provided unofficial photography for the 2011 Raven Tools Poker Tournament, mostly because I’m terrible at poker and was out of the game pretty quickly and I needed something else to keep me occupied other than the open bar. This year I will be providing official photography, so if you’re in the game (or even spectating), be prepared to show me your best poker face.

Read my PubCon conference guide, get to Las Vegas safely, and I look forward to seeing you there.

BlueGlassLA Photography and Headshots

Another BlueGlass conference has come to Los Angeles. BlueGlassLA was held on April 23 and April 24 at The Standard Hotel in downtown Los Angeles. I had anticipated taking many photographs at the SEO barbecue but I was too busy pouring drinks and cooking hamburgers, so I never picked up my camera. Thanks to everyone who came out for Sunday’s event.

The photographs here are a selection from BlueGlassLA, I’ll either do an additional blog post or post the remaining photos to my Flickr BlueGlassLA photo set. If you’re doing recaps of the conference, you’re welcome to use images from the Flickr set or this blog. If doing so, please review my photo use policy.

BlueGlassLA Downtown Los AngelesBlueGlassLA in Downtown Los Angeles

It’s not often you can get a group of people together for one photograph, let alone in front of branding material for the event that featured BlueGlass and sponsors like Raven Tools. If you want a larger size version, just click on the photo. That’s Patrick Winfield on the left, he is the amazing graphics designer behind the BlueGlass brand.

Chris Winfield Raven Tools CookieChris Winfield with a Raven Tools Cookie (they were yummy)

The determined, ambitious and enthusiastic Chris Winfield shows off a Raven Tools cookie. Raven Tools provided cookies and energy drinks during one of the afternoon breaks, they are a great conference sponsor. Word is there’s a Raven Tools Poker Tournament taking place in Las Vegas October 2012, I’ll see you there.

Pamela Lund BlueGlassLABrian Lafrance BlueGlassLA

Two of my favorite friends in search are Pamela Lund and Brian LaFrance. There’s no sugar coating from either of these two. Pam is the likely reason nearly every BlueGlass employee at my barbecue ate meat but skipped the buns, we had a lot of white flour carbohydrates left over. Brian shows us that cookies from Raven Tools didn’t go to waste.

Arienne Holland BlueGlassLAArienne Holland at BlueGlassLA

It’s a rare occasion we get to see Arienne Holland not wearing a Raven Tools T-shirt. Arienne is communications director a Raven Internet Marketing Tools and she’s also the person behind the October poker tournament. I took photos at the previous poker tournament, and count on me taking photos at this year’s event as well.

Andrew Norcross BlueGlassLAAndrew Norcross at BlueGlassLA

Senior WordPress developer at BlueGlass, Andrew Norcross gets things done. Here’s a list of WordPress plug-ins he’s developed. I could definitely use some custom WordPress plug-in development myself, time to get moving on that.

Brian Clark BlueGlassLABrian Clark at BlueGlassLA

Another person you won’t find sugarcoating is Brian Clark of Copyblogger Media, that’s got to be the thing I like about him most. While he’s done a gazillion things since writing 10 sure-fire headline formulas that work, it’s the bookmarked post I’ve come back to for years. Brian Clark embodies the words “persistence alone is omnipotent.”

Dennis Goedegebuure BlueGlassLADennis Goedegebuure at BlueGlassLA

Dennis Goedegebuure has some pretty impressive photography gear, so I want to hang out with him at more conferences. Dennis also posted photos from BlueGlassLA to his Flickr photo set, he takes some great pictures. Aside from that, Dennis is an ultra cool dude.

Joost de Valk BlueGlassLAJoost de Valk at BlueGlassLA

Speaking of ultra cool dudes, I got to meet Joost de Valk for the first time, and the BlueGlass conference was his first time in Los Angeles. The weather was truly terrible, but I think Joost had a good time visiting otherwise. Joost is an authority on WordPress, WordPress plug-ins & website optimization. If you use WordPress, chances are you’re using a plug-in he’s developed, and you most likely been on Yoast.com.

Kevin Gibbons and David Reynolds at BlueGlassLAKevin Gibbons and David Reynolds at BlueGlassLA

Kevin Gibbons and David Reynolds travel from the UK for the conference in Los Angeles. Not wanting to look out of place, they purchased swim shorts and flip-flops before coming over my house for the barbecue. Problem for them is the sun wasn’t out it was in the low 60s outside. Good thing there was plenty to drink. These two guys are a good example of brilliant people you can meet at a BlueGlass event. Kevin is the founder and director of strategy at SEOptimise and Dave Reynolds is Director of SEO at Reed Business Information.

Michelle Robbins BlueGlassLAMichelle Robbins at BlueGlassLA

Michelle Robbins is passionate, powerful, and quick-minded. The Secrets of Successful WordPress sites session she did with Joost and Andrew Norcross was one of my favorites. I had three key takeaways to get applied to my WordPress sites. Michelle is the street car driving expert (VP of technology) that keeps the engines running at Search Engine Land and other Third Door Media properties.

Raven Tools Team BlueGlassLARaven Tools Team at BlueGlassLA

I didn’t get everyone from the Raven Tools team all in one photograph but I’ll work on that when we are in Las Vegas in October. Thanks to everyone from Raven for being inventive, entertaining and enthusiastic.

Tim Mayer BlueGlassLATim Mayer at BlueGlassLA

This year Tim Mayer became the vice president of marketing at shopathome.com, a one stop savings spot for printable grocery coupons, online coupons and deals. Tim is an avid NFL football Pittsburgh Steelers fan, and I respect his courageous loyalty, as he’ll even support his team while in the Raider Nation blackhole. That shows dedication.

Richard Zwicky Chris Winfield Greg Boser BlueGlassLARichard Zwicky with Chris Winfield and Greg Boser at BlueGlassLA

An accomplished leader, Richard Zwicky is the most approachable chairman of the board I’ve ever met. Watching him interact with other BlueGlass team members is captivating. Energetic is a term I’d use to describe Chris Winfield, he is a nonstop “getting things done” kind of guy. Look at the above photo closely and you’ll notice Greg Boser is quite still, it’s likely he was preoccupied thinking about machine-readable structured data during the taking of this picture.

Sean Jackson BlueGlassLASean Jackson at BlueGlassLA

Also from the team at Copyblogger Media, Sean Jackson is another getting things done individual. Energy drinks have nothing on this guy, he’s enthusiastic and quite expressive. Apparently it’s a contagious trait among the people at Copyblogger.

Sonia Simone BlueGlassLASonia Simone Copyblogger BlueGlassLA

I wanted to be certain I got Sonia Simone photographed on her good side. It’s easy when you look good to the left, and you look good to the right. She is gifted, and delivers e-mails I’m compelled to read. You take Brian Clark’s persistency, mix it with Sean Jackson’s energy, and top it with Sonia’s intelligence, and you get nothing short of extraordinary.

CK Pam Darryl at BlueGlassLACK Chung with Pam and Darryl King at BlueGlassLA

Known to some as Kid Disco, my good friend CK Chung is a cheerful and kind hearted dude. While Pam may call me a fatty for eating cookies, Darryl King brought me Tim Tams from Australia, and I ate several while creating this post. Darryl lives in Brisbane and operates a full service Web concept, strategy, design and development company called ireckon. Like everybody shown photograph here, he’s a fun person to hang out with.

Note: Being that I’m not a designer, the darned tables I set up to display photos side by side appear to only work in Google Chrome browser, I’ll get that straightened out after I straighten spines today.

3rd Annual SEO BBQ and BlueGlassLA 2012

blueglass-2012-speaking-badgeI can’t begin to tell you how excited I am that BlueGlass is coming back to Los Angeles on April 23rd and 24th at the Standard Hotel in downtown Los Angeles. BlueGlass does events differently, as only 125 tickets will be sold. When their events are sold out, that’s it. (BlueGlassLA is SOLD OUT) I tweet and talk so much about BlueGlass and their events, primarily because of the world-class individuals that make up the team. I have been grateful to make many friends in the SEO/Internet Marketing world, and a number of them are at BlueGlass.

Since I typically work independently, spending time with like-minded individuals is extremely valuable to me. The SEO BBQ began as a way to share my appreciation for friends I’ve made in the world of search. It’s a casual experience, held at my home in Venice Beach California, and I’m looking forward to seeing friends again, as well as meeting new friends that are going to join us this year.

Things may not be as casual as in the past, since approximately 60 people have RSVP’d, but that’s spread throughout the day, and there is plenty to see in the Venice Canals neighborhood.

The past two years, the SEO BBQ was held during Memorial Day weekend. We had been blessed with terrific weather both times. Weather in Venice Beach should be mid 70s for the end of April, and we will be outdoors for most of the day, dress for beach weather and bring a hoodie or something similar.

SEO BBQ – April 22, 2012 – 2 PM to 9 PM
Location: 2509 Ocean Ave., Venice, CA 90291

Quite a few of those planning to attend are not locals to Los Angeles, as they are in town for the conference on Monday. We are located about 7 miles from LAX airport (less than $30 cab ride) and about 16 miles from the Downtown Los Angeles Standard Hotel. Parking in the area is limited so arriving by taxi may be a good choice. For those staying at the Standard, I am arranging for a limousine (7 passengers max per trip) to make trips back to the hotel Sunday evening. That way guests can enjoy themselves and not have concerns about driving.

Do I need to RSVP? Yes, I want to make sure we have enough food and beverages for those attending. Contact me via e-mail at planetc1 {at} gmail.com and also let me know if you’re bringing anyone along. You can also message me or DM on twitter @chiropractic.

What should I bring? As far as food and drinks go, do not feel obligated to bring anything, we should be pretty well stocked. There will be a margarita machine blending both regular and pomegranate margaritas most of the day, plenty of red and white wines, and an assortment of ice cold beer and sodas. In the past guests have brought tequila, beer, deserts, and meat for the barbecue. If you have a particular preference for food or beverage, bring it along with you, or message me with your requests.

What’s to eat? We will be serving traditional barbecue foods such as hot dogs and hamburgers. There will be chips and salsa, guacamole, and other things to snack on as well. Again, if you want something specific to put on the barbecue, either bring it along or make a request.

A 7 hour barbecue, what time should I really arrive? If you show up before 2pm, you can help us set up. Come and go as you please. There will be something to eat/drink at all times between 2 and 9 PM. Were going to call it an early night since it’s a Sunday, and I imagine most of you will be checking in (or already checked in) at the hotel in downtown Los Angeles.

Any activities besides eating and drinking? Yes, we live in world-famous Venice Beach (The Most Beautiful Beach in Southern California) and I’m planning an evening group walk through the Venice Canals, followed by a sunset walk near the Venice Pier.

Sunset Venice PierIt’s a short and picturesque walk along the canals, to the beach, and back. If you’re not going to be hanging out at the house all day, it’s a terrific neighborhood to explore. You’re welcome to use my house as your home base, and enjoy a day visiting Venice Beach, and Ocean Front Walk. It’s one of the most visited tourist attractions (2nd only to Disneyland) in Southern California.

Can I bring my kids? Yes, bring your kids if you’d like, but don’t expect me to babysit them or you for that matter. I’ll be preoccupied operating the margarita machine. If you have BBQ skills, don’t hesitate to toss something on the grill and prepare it for yourself, your family, or guests. Our home is casual and the plan for Sunday is to chill out and have a great time with great friends.

What about the SEO? Being that it’s a Sunday and there’s going to be 2 intensive days discussing SEO/Search and Internet Marketing at the BlueGlass conference, don’t feel obligated to talk SEO while at my house. But if you get bored or can’t resist, there’s a huge whiteboard in the house, featuring a number of sites/projects I’ll take feedback on.

Seriously, I am hiring, and so is BlueGlass, so speak up if you’re looking to work.

If I think of anything else or there are unanswered questions I’ll update this post as necessary and make mentions on twitter.

Update: A bunch of people are getting into LAX midday Sunday afternoon. I’d suggest coordinating with friends and sharing a cab to my house. Cab fare should be less than $30 from LAX cab line. We have a guest room where you can keep your things until it’s time to head to the hotel.

I’ll open up WiFi for those of you that may need it, forgot some are international travelers and don’t have service in the states.

Sponsors: People have been asking how much it costs to get into the BBQ. You are a guest in my home, there’s no admission fees, there’s no sponsors, only good times with good people. Technically, the event is being funded by Planet Chiropractic, don’t forget to check in via Foursquare when you get to the house.

Hashtags: The official hashtag for BlueGlassLA is #BlueGlassLA and the hashtag for the BBQ is #SEOBBQ.

Keep an eye on this post as I’ll update again on Saturday!

PubCon Paradise After Dark

After two days of Search, Social Media and Sunshine in Honolulu, PubCon Paradise wrapped up with an after party at Jimmy Buffett’s Waikiki in Honolulu, HI. I almost decided not to bring my camera but I’m glad I did. It was after dark so I mounted up a Canon EF 85mm f1.2L II USM Lens, grabbed a locally brewed Longboard Lager, and started capturing some photographs. Here’s what we got…

Aaron ShearAaron Shear

Seen here relaxing on an outdoor patio in Waikiki, Aaron Shear, spoke on content strategies and an expert spotlight session on SEO for large-scale websites.

Dave and CarolynDave and Carolyn

Working in Waikiki was tough work for everyone. When not speaking at the conference, there was a constant battle of whether to work on a laptop in the hotel room or get outside for some sun and mai tais. Oh the struggles of life is an SEO.

Axel MetayerAxel Metayer

Coming all the way from Hamburg Germany for PubCon in Hawaii, Axel Metayer, was a perfect photography subject. I love when friends just carry about with what they’re doing while I take their photos.

Dan Zarrella in Honolulu

Social media scientist, Dan Zarrella, showed us the scientific approach to getting the brass ring on the hook. You had to be there, it was an addicting activity.

Alison Zarrella

Alison Zarrella shows her excitement for Dan’s bar game accomplishments. At PubCon, Alison spoke about Facebook marketing, and she was also part of the Monday Search/Social Media training.

balancing four cups on headbalancing four cups on head

Not to be outdone by SEOs visiting from the mainland, a local shows us some real skill in balancing cups on one’s head. He did this all night, and I think 4 cups was the maximum I saw him balancing, never dropped one. Tricks like that really come in handy at parties.

ladies pubcon after party

The location was perfect for a conference after party, and it was great to see spouses, girlfriends/boyfriends, and significant others joining us for a good time on a Wednesday night in Honolulu.

Brian MasseyBrian Massey Conversion Scientist

Even Brian Massey got out of his conversion scientist lab coat to enjoy good times with friends and conference goers. Brian also spoke during the Masters session and he’s a regular speaker at PubCon.


We were in Waikiki, so wearing flowers in one’s hair was a regular thing to do. The colors in Honolulu were great for taking photographs, and when not taking pictures of people, had to settle for photographing birds. They were quite colorful too.

Scott CowleyScott Cowley

Having a great time in Honolulu, Scott Cowley got into the spirit with a fresh Hawaiian flower lei, and a smile. Gingers make for great photographs.

Todd Malicoat Michael BonfilsTodd Malicoat and Michael Bonfils

Top gun fisherman Todd Malicoat bought me a cheeseburger, so he gets additional extra bonus points for being an awesome dude. I got really hungry taking photographs and I missed out on the nachos being served in the bar. Michael Bonfils spoke on international search and destination SEO, and I have to say that it was really cool PubCon had sessions dedicated to travel & tourism, and even local search for the Honolulu area.

ralf martinibusterWebmasterworld PubCon Attendees

Also visiting Hawaii from Germany was Ralf Schwoebel, and it was good to see Webmasterworld people like Roger Montti (Martinibuster) making the trip as well. This was the first time PubCon was in Hawaii, there’s lots of us hoping it’s going to be a regular thing. Thanks to Michael for buying the beer on Monday nights first networking party of the week. Was great to see sponsors supported the effort in Hawaii, and it was really great to see people stayed for the sessions, even when it was so beautiful outside.

Sarah CarlingSarah Carling

Scott Cowley wasn’t the only ginger in the room, Sarah Carling got in a few of my photographs as well. For PubCon, Sarah spoke on convergence of social media and search. I’m discovering there’s far too many photographs for a single blog post, so I’m posting the PubCon Paradise Afterparty Waikiki set to Flickr.