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Local Search and Mobile 2009 PubCon Presentation

with 2 comments

Last week I presented at the 2009 PubCon Las Vegas conference. I was on the Local Search panel, which had more people in attendance than I’ve seen in a long time for a local search (maybe the time for local has come), and to top it off it was the first session of the day.

I posted a copy of the presentation to slideshare and have embedded it here for viewing…

Viewing the slideshow presentation doesn’t get as much information as having attended the event, but you may find something useful in the presentation nonetheless.

I talked about convergence of the desktop shopper and the cell phone user, the increased activity we are seeing in wireless, and how local search is appearing in the SERPS.

I asked a few questions on twitter about the use of mobile applications in finding places to eat locally and received some pretty interesting responses. A few of those were posted and appear in the slides.

When I talk about SEO for local search like it’s 1999, I don’t mean spamming guest books with links. Link building is obviously important, but for local search, the basics still rule. I did a presentation earlier in the year on granular data , which is also related to the area of local search.

Thanks to all those that attended the presentation live in Las Vegas, I know it can be tough to be awake and at the conference center at 10 o’clock in the morning, you guys rocked!

Written by Michael D

November 15th, 2009 at 6:36 pm

Posted in local search